Domain Names and their importance

Many people don’t know about the great importance of their website domain name. Most simply put the company name or whatever else they can find available, but there is a special formula that can boost your website higher in the search engine rankings.

Lets start with one very simple approach. We shall assume that the company is called Vista Studio and we offer professional graphics design services. In general one would simple go with domain vistastudios.comor .net or whatever else is free (with dashes and etc.), but that would help you rank better in the search engines only for your company name and that’s not what we are aiming. If you know the company name then it’s really easy to find their website, but we need to rank higher for the services that we provide not the name. In such situation experienced online marketers will put the domain name to be something like prographicsdesign.com or if this is not available something else which will include in the domain name our targeted keywords. Even if the domain name becomes a bit longer – up to a reasonable type-able size then you shouldn’t worry about it. Try putting some dashes to see if this name is free.

Why this is domain name keywords are very important?

Search engines assume that if you have website called “professional graphics design” then the chances that you will be offering professional graphics design services are quite better then offering dating services or other. This rule is applicable to most search engines (not to say all, but at least the major ones like Google, MSN and Yahoo). Those major search engines cover about 98% of all internet searches done so if you rank good on them you will most definitely be a winner.

For more Search Engine Optimization Articles please visit www.SEOPhD.com

Sincerely,

Venetsian
The SEO Professor

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